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Digital Acquisition specialist
Yassir, Algeria
Experience
1 Year
Salary
Job Type
Job Shift
Job Category
Traveling
No
Career Level
Telecommute
No
Qualification
As mentioned in job details
Total Vacancies
1 Job
Posted on
Jan 23, 2022
Last Date
Feb 23, 2022
Location(s)
Job Description
ABOUT YASSIR
Yassir is the leading super App for on demand and payment services in the Maghreb region set to changing the way daily services are provided. It currently operates in 26 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (+$43M in funding) by VCs from Silicon Valley, Europe and other parts of the world including Y Combinator, which is the precursor of the likes of Airbnb, Stripe, Dropbox, Doordash, among others.
We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally. Helping usher the continent into a digital economy era.
We’re not just about serving people - we’re about creating a marketplaceto bring people what they need while infusing social values.
ABOUT THE ROLE
As a Digital Acquisition Specialist, your job is to fuel Yassir's growth with highly effective online acquisition campaigns by managing end-to-end paid digital campaigns and initiatives.Your role will also be to ensure brand awareness while developing an online media strategy and implementing web and app advertising campaigns on platforms such as google Ads and Facebook Ads; for a better tracking and optimization of CPA and digital strategy through analytics data.TASKS- To be the driving force behind the levers (online and offline) to be implemented in order to increase the brand's notoriety and to get new customers/users;
- Implement actions and processes that allow the evolution and consolidation of brand awareness;
- Benchmark the competition to determine new practices and strategies to increase brand awareness;
- Increase the visibility of the site on search engines via natural or free search engine optimization (SEO) techniques;
- Monitor trends and brand visibility on digital media to continuously improve the brand;
- Provide real-world reporting and analysis of site visitor behavior. Evaluate and analyze website performance.
REQUIREMENTS- 1 to 3 years experience as a Web Traffic Manager, Digital Project Manager, or Digital Specialist;
- Very good knowledge of concepts related to digital and marketing (acquisition, KPIs, navigation usage, awareness, user stories ...) in order to increase brand awareness;
- Mastery of the different acquisition levers and associated tools (Facebook Ads, Google Ads);
- Very good knowledge of all the webmarketing levers and issues related to analytics and data.
BENEFITS- Great compensation and bonuses including stock options.
- Ground floor opportunity with the team; shape the strategic direction of the company
- Sharp, motivated co-workers in a fun office environment or in remote
- Paid company holidays
- Full social coverage
WHY YOU SHOULD JOIN YASSIR - Join one of the fastest-growing tech companies in North Africa
- Have a lasting impact on our company's culture
- Make a real impact on the world by helping us bring affordable financial and on-demand services to millions of Africans
- Work on some really hard technical challenges from identity infrastructure for Africans, digital payment networks to complex mapping and routing systems across the continent.
- We are the first Algerian startup to go through Y Combinator program and we’re backed by top investors including Unpopular Ventures, Rebel Fund and DainTree.VC
How to apply
Please fill in the form and upload your CV in English. We review applications on a rolling basis and give equal opportunities. We celebrate diversity and strive to foster an inclusive environment.
Job Specification
Yassir
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